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Avon Anew Platinum Serum

3.6 3.6 out of 5 stars 46 ratings
$50.00 $50.00 per Ounce
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Avon Anew Platinum Serum
$50.00 ($50.00/Ounce)
Get it May 2 - 6
In Stock
Ships from and sold by SEKA FULFILLMENT.
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Avon Anew Platinum Replenishing Night Cream with Protinol 1.7oz
$14.99 ($8.82/Ounce)
Get it as soon as Thursday, May 2
In Stock
Sold by islernet and ships from Amazon Fulfillment.
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Anew Platinum Day Cream and Night Cream: Anti-Aging & Anti-Wrinkle Skin Care Set of 2
$36.89 ($10.85/Fl Oz)
Get it as soon as Thursday, May 2
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Sold by MBK TRADE LLC. and ships from Amazon Fulfillment.
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Product Description

the next generation of skin care for women 60 and beyond. A breakthrough so advanced, it reshapes anti-aging science! Platinum recaptures the look of youthful contours. 1 oz (FULL SIZE)

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2.25 x 2.25 x 5.25 inches; 3.2 ounces
  • UPC ‏ : ‎ 094000536409
  • Manufacturer ‏ : ‎ Avon
  • ASIN ‏ : ‎ B00459ZRRS
  • Customer Reviews:
    3.6 3.6 out of 5 stars 46 ratings

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Customer reviews

3.6 out of 5 stars
3.6 out of 5
46 global ratings

Customers say

Customers like the quality, effect on skin and value of the product. For example, they mention it works miracles on their skin, keeps wrinkles away and is the best skin treatment they have ever used. They appreciate the texture and say it feels silky on their face. That said, some complain about the smell.

AI-generated from the text of customer reviews

11 customers mention11 positive0 negative

Customers are satisfied with the quality of the serum. They mention that it smells great, works great, and is reasonably priced. Some say that the combination of sulfur and the serum works wonders.

"...case, the price for the product more than recommends it because the fluid works. I notice a firming around my jawline and my hands...." Read more

"...Reasonably priced & get the results I want." Read more

"...I also use the lip and eye cream and the night cream. Very high quality...." Read more

"...The price is great and I have found that by using this high quality serum I have been able to switch to a value priced face moisturizer...." Read more

7 customers mention7 positive0 negative

Customers are satisfied with the product's effect on their skin. They mention that it makes their skin feel good, works miracles, and improves its tone. They also say it keeps their skin moisturized all night long and that it's a fantastic product for the neck.

"...finally started using these products and I am amazed at the improvement in my skin tone.Reasonably priced & get the results I want." Read more

"...Since this was the best skin treatment I, and many others, have ever used of theirs (see the Amazon reviews), I wonder why it wasn't marketed more..." Read more

"...I live in a very dry climate and this keeps my skin moisturized all night long, even during the winter...." Read more

"This stuff works miracles on my skin! I will not be without it again!..." Read more

5 customers mention5 positive0 negative

Customers appreciate the value of the product. They say it has a good price.

"...Reasonably priced & get the results I want." Read more

"...Do not let that stop you from purchasing this product. The price is great and I have found that by using this high quality serum I have been able..." Read more

"...I use it on my face, neck and shoulders. Great price, too." Read more

"...The price was good;." Read more

4 customers mention4 positive0 negative

Customers like the texture of the beauty product. They say it absorbs quickly and feels silky on their skin.

"...Same texture, smell, look." Read more

"Product came quickly and as presented. It feels good on the skin, except near the eyes. Prefer the gentleness of Olay's serum around the eyes...." Read more

"Worst smell cosmetic ever. Texture was good and absorved quickly...." Read more

"I have used this for a few years and just love it. It feels so silky on your skin. I was only using it in morning but now use it both am and pm." Read more

3 customers mention0 positive3 negative

Customers are dissatisfied with the smell of the product. They mention that it's the worst smelling product they've ever received from Avon.

"...it would give me a good result, but I couldn't use it because of mega bad smell! It's like old milk smell... Sad." Read more

"I must say this is the worst smelling product I have ever gotten from Avon. I will go back to the ultimate 7s serum...." Read more

"This is a really great product, but the scent is too strong for me. I use it on top of my feet where I get a lot of sun." Read more

Top reviews from the United States

Rose Collum
5.0 out of 5 stars Seems to Work!
Reviewed in the United States on September 28, 2011
Verified Purchase
I am in my 60s and constantly looking for products that actually work as they are advertised. I am a skeptic of advertising claims having been ripped off before.

In this case, the price for the product more than recommends it because the fluid works. I notice a firming around my jawline and my hands. You know how the hands get wrinkled and spotty? This firms them up and diffuses the spottiness.

Also, I can use it on my nose without it breaking out or getting oilier, it's also making the pores smaller. Not just 'appearing' smaller, they are actually reducing in size! On top of that (on my nose only), I apply a blemish serum that contains sulfur, and the combination is working wonders.

Used in combination with the Avon Anew Genics Treatment Cream I am feeling much less self-conscious about my aging skin.
22 people found this helpful
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NeeNee
3.0 out of 5 stars Dash
Reviewed in the United States on December 15, 2013
Verified Purchase
That's all you get in this container. I was disappointed when Avon quit making Clearly C Serum, which worked great. I am a life long Avon customer, my Mom was an Avon lady when I was a sub teen and teenager and it was all we used. I have really great skin; I am 67 now and the old serum was WAY better than this. I do not see any improvement in my skin after several weeks. The old serum tightened your skin immediately. This does not seem to be making any difference.
5 people found this helpful
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carol r
5.0 out of 5 stars Headline required not clear
Reviewed in the United States on December 1, 2013
Verified Purchase
Fantastic product for the neck! I have finally started using these products and I am amazed at the improvement in my skin tone.
Reasonably priced & get the results I want.
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Joan D.
4.0 out of 5 stars Prefer the Ultimate
Reviewed in the United States on June 8, 2011
Verified Purchase
I was excited to try the Anew Platinum Serum, as I had been happy with the products in the Ultimate series. I was surprised that this did not seem to feel as good on my skin, that it felt a little sticky rather than absorb into the skin. It is not enough to make me stop using this bottle, but I will most likely go back to the ultimate Serum. I do like the other Platinum products.
Thank you Amazon for allowing sellers to offer products at a better price. I know Avon does not approve, but those of us trying to save a little money, appreciate the help. Everything I have purchased along this line is factory wrapped an sealed; looks just the same as what I buy from my Avon representative. Same texture, smell, look.
11 people found this helpful
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John P
1.0 out of 5 stars disappointed
Reviewed in the United States on January 19, 2014
Verified Purchase
couldn't get the serum out of the container...pumping for a minute and you might get a tiny bit! I love avon products and this is the first time I did not like what I bought. Thought about trying to exchange it- so I would actually get to try the serum but haven't as of yet. I am not very happy when I have to send something back-inconvenient! I will not anything in this type of container again.
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Artex
2.0 out of 5 stars Five star product that has now been discontinued!
Reviewed in the United States on March 25, 2015
Verified Purchase
I just found out that this product has been discontinued, apparently the reason it is two to three times the price on Amazon that it was a few months ago. I am really disappointed in Avon. Their methods of producing and marketing products have become very poor. Supposedly, Avon is simply adding "new, fresh" products to their line and discontinuing ones that sell poorly, based on the response I received from their Information center. Since this was the best skin treatment I, and many others, have ever used of theirs (see the Amazon reviews), I wonder why it wasn't marketed more aggressively? I also wonder what product is replacing it that is supposedly new and improved? Too bad, since it was a terrific serum.
6 people found this helpful
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Tatiana
5.0 out of 5 stars Best I've used to date
Reviewed in the United States on May 14, 2011
Verified Purchase
Lightweight serum gives your face a drink that lasts all day. I also use the lip and eye cream and the night cream. Very high quality. You could pay more, but probably not find a better facial line.

I'd rather it came in a tub/jar than the upright bottle with pump. The pump takes alot of pressing to get started and it's difficult to control the amount that comes out of the nozzle. If you get too much, you can't put it back in. And it only takes a tiny amount.
12 people found this helpful
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EW
5.0 out of 5 stars will stay with this product
Reviewed in the United States on November 25, 2012
Verified Purchase
I am in my mid 50's and use this product even though it is marketed to 60 plus. Do not let that stop you from purchasing this product. The price is great and I have found that by using this high quality serum I have been able to switch to a value priced face moisturizer. Will definitely buy again and will not switch to another brand!
One person found this helpful
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